Google Ads
Search
Query mapping, negatives, match-type strategy.
Shopping / PMax
Feed optimization, custom labels, audience signals.
Measurement
Enhanced conversions, offline imports, GA4 linking.
Meta Ads
Account Structure
ASC, broad vs stacked interests, budgets.
Creative System
Angles, hooks, UGC briefs, iteration cadence.
Attribution
Pixel + CAPI, UTMs, post-purchase surveys (optional).
Analytics & Tracking
GA4 & GTM
Events, conversions, cross-domain, debug.
Pixels
Meta Pixel + CAPI, Google Ads tag.
Dashboards
Looker Studio performance reports.