Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The goal of content marketing is to drive profitable customer action, whether that’s making a purchase, subscribing to a newsletter, or some other desired outcome.

Benefits of Content Marketing : 

Audience Identification,Content Creation, Content Distribution, SEO (Search Engine Optimization), Consistency, Engagement and Interactivity, Measuring and Analyzing Results, Storytelling, Authority Building, Adapting to Trends